Business Profile - Marketing Background

• Operational & Strategic Marketing, Sales & Support Marketing, Sales Forces & End Users Trainings (B-to-B)

-Post- and Under- graduate student teachings in International Business Operation, International Market Analysis, Strategic Management, Transport Risk Management, Business Development, Geopolitics, Sales and Business Development (MBA), in English or French, with full- or part- time, initial- or executive- students.

EM Grenoble, EKLYA Lyon, INSEEC Lyon, BSB Lyon/Dijon, ESSCA Lyon, CESI Lyon, ESDES Lyon, IAE SMB/Annecy/Grenoble, CCI Annecy...

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 - As part of the Management Team, responsible for the International Sales and Marketing, all related decision were to be made within the Team, the Executive Board and General Management of North Invent A/S. As such it was my privilege to come up with strategic data, hypothesis and thinking, to be further discussed and agreed to, prior to their implementation.
- Corporate Identity - Price structures - Customer Agreements - Strategic Meeting - Market Surveys -

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- All figures, names, identifications, have been here removed, for reasons of data sensitivity. The purpose of posting those document being only to share my experience in the matter of strategic decision making.

- Mainly Brand awareness  development for a young, relatively unknown, industrial company with high technological products in a global market. As part of a small structure I have had the task of conceiving, designing, and writing all the following marketing material.
- Online, Off-line, Exhibition, Electronic, Paper-based -marketing materials -

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- All the above documents have been shared with North Invent's network of customers and partners, either by way of mail, exhibitions and/or publications, and are thus to be considered public.

- As part of Anthogyr's success on the export markets, supporting the Area Sales Manager and local Agents was key. The support encompassed product training, product management and network animation, whether though local seminars, workshops, fairs and customer visits. Along the years the position evolved toward having the complete responsibility of the training programs and strategy at Anthogyr, around its implant product lines, with the help of an intensive network of key speaker, expert dentists and dental university professors. In France and worldwide.
- Worldwide training programs - Lectures - Distributors' meeting - Product Management - Workshops - Exhibitions - Technical support -

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- All the above documents have been shared with Anthogyr's network of dealers, partners, lecturers and end-users either by way of mail, exhibitions, workshops, training session and/or publications, and are thus to be considered public.

 - Identified as a growth area, the Microbiology Business was supported by its own Business Unit, within the Group, with a worldwide team, the MicroTeam, of sales and support people, spread in around 15 countries. As such it was my main task to gather, conceive, share, and implement, any sales and support related marketing material to help growing the business and the sales efficiency.
- Marketing Package - Homepage - Advertisement - Marketing Material - Trade Articles - Customer Testimonials - Information Bulletin -

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- All the above documents have been shared with Foss Electric's network of dealers, partners, lecturers and end-users either by way of mail, exhibitions, workshops, training session and/or publications, and are thus to be considered public.

- Starting within such a mighty company, as my first job outside France ever, as a marketing assistant and assistant product manager, I have been given some task of markets survey and data gathering. In close collaboration with the Product Managers, I took part in the following categories of activities:
- Web Site Localization - Product co-Management - Exhibitions - End-Users Marketing Materials - 

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- All the above documents have been shared with Oticon's network of dealers, partners, lecturers and end-users either by way of mail, exhibitions, workshops, training session and/or publications, and are thus to be considered public.

Marketing CV in english

CV Marketing en français